Thursday, May 24, 2018

5 Powerful Pictures by White House Photographers

Since John F. Kennedy’s term as president in the early 1960s, the role of the dedicated presidential photographer has been a mainstay in the White House. While the role might seem relatively minor, especially compared to other White House staff, the presidential photographer is not only tasked with producing promotional content on behalf of the party in power, but also, more importantly, capturing important historical moments.  As a result, presidential photographers are often in the room, ready to shoot, when significant historical moments occur. As such, they are very much apart of the White House inner circle.  Here are 5 pictures that demonstrate the importance of White House photography:

Cecil Stoughton’s photograph of Lyndon Johnson’s swearing in after the assasination of John F. Kennedy is a potent example of how photography can help shape the national consciousness. The iconic photo shows LBJ taking the oath of office mere hours after Kennedy’s death. By his side is the shocked Jackie Kennedy — still in the same clothes that were soaked in her husband’s blood. Stoughton’s photo not only captured the implications of the tragedy, but it also was an important political moment. Stoughton’s son said of the picture: “If his camera had failed, who knows what would have happened. It was the only proof that Johnson had been sworn in.”

Yoichi Okamoto’s photograph of LBJ in deep discussion with Martin Luther King helped define one of the most tense moments in American history. The two leaders are shown here discussing the implementation of a Civil Rights to help protect black Americans. David Hume Kennerly, Chief White House Photographer for Gerald Ford, said in an interview, “I’d always known “Oke” was a good photographer, but when I went through the contact sheets at the L.B.J. library, what I saw was greatness. I saw a photographer who not only took really good individual photos, but he thought and he photographed as a storyteller.”

Michael Evan’s photograph of the assassination attempt on Ronald Reagan shows the sense of calm under pressure required by all White House photographers. It is a testament to Evan’s sense of duty to capture photographs for the historical record that, even with bullets flying, he was able to capture this incredible picture.

While the job of the White House photographer is certainly, in part, to capture tense and even dangerous situations, it is also their job to capture the humanity of the President. David Valdez’s photo of George Bush Sr. with his family is a perfect example of this. While the Presidency might be an exceedingly difficult, important, and stressful job, Valdez’s photo reminded the American public that, at the end of the day, Presidents are still just people like the rest of us.

As the photographer for Barack Obama, Peter Souza was aware of the importance of the President’s role as the first black man in the office. This photo captures the power of Obama’s ability to inspire the historically oppressed African American community.


from BorrowFox Ltd. https://blog.borrowfox.com/5-powerful-pictures-by-white-house-photographers/

Friday, May 18, 2018

Featured Tech: Canon 5d Mark IV

The Canon 5d Mark IV, which is available to rent BorrowFox for as little as £20 a day, is one of the platform’s most popular cameras, and for good reason. The Canon 5d Mark IV is one of best DSLR cameras on the market. It’s high shooting quality, and its impressive versatility makes it a camera that can perform well in almost any capacity imaginable.

The build and handling of the Mark IV is impressive. The handgrip is large and comfortable, giving the camera an immediate ease of use. This, combined with the magnesium alloy and polycarbonate body give the camera an undeniable sense of sturdiness which is particularly impressive, considering the camera’s relatively low weight. The Mark IV is also weatherproofed out of the box. The touch screen and button layout is intuitive, and the handling feels polished.

Like the construction and feel of the camera, the Mark IV is also impressive for its image quality. The camera’s 30.4 MP sensor is not necessarily the best on the market, but it still manages to capture amazing shots. The Mark IV can also shoot 4k a video, a welcome addition compared to the Mark series’ previous cameras. The 7FPS burst capability, and intelligent viewfinder technology make the camera a great all-arounder – suitable for nearly any type of photography imaginable.

All in all, the Canon 5d Mark IV is an impressive piece of kit. Especially with the low prices offered on BorrowFox, it is definitely a camera worth trying.

 

 


from BorrowFox Ltd. https://blog.borrowfox.com/featured-tech-canon-5d-mark-iv/

Wednesday, May 9, 2018

User Spotlight: Tom Bryan

What do you do?

I’m a filmmaker. I split my time between paid corporate work and creating my own short films

What does your lender earnings go towards?

Most of my income goes into buying new gear. Since I started lending I’ve been able to buy a new camera, a new gimbal and a few lenses.

How does kit sharing benefit creatives?

It’s likely that if you hire kit from someone on platforms like BorrowFox you are going to find like minded people who are in the industry for similar reasons you are.

What does the future hold for peer to peer sharing of kit look like in your opinion?

Soon there will be camera equipment available in every street corner. It will people to receive income from their kit, subsidizing the high cost of purchase, and give great value for people who want to hire kit wherever they will be.

Which type of film-making do you do?

I direct short films. Before I came across peer to peer kit rental, I shot a few short films on very low budgets. Going to a traditional hire house for gear rental was completely out of the question because they were too expensive. Back then I needed a resource where I could rent gear from other creatives at a much lower cost. And now it exists it’s amazing

What equipment do you use?

I love using gimbals. I think they are a great, low cost way to boost the production values of your film. And now they come in all different shapes and sizes theres so much choice. I own 4 gimbals, all of them I rent regularly.

Who is your biggest influence?

Christopher Nolan

Which is your favourite picture you’ve ever snapped?

A photo of a Japanese castle with cherry blossom hanging over the side of the frame.

What made you decide that film-making was going to be your chosen path?

At university I bought myself a little miniDV handycam and filmed my student years. I had been told my university years would be the best years of my life so I wanted to document this. This expanded creatively when I was able to film for the student radio station, and put together live music sessions and video news reports. Suddenly film-making seemed a much more exciting option then my degree in Physics was offering me. So when I left university I knew I had to pursue something more creative.
Where can readers find your work?

You can find my work on my YouTube channel.


from BorrowFox Ltd. https://blog.borrowfox.com/user-spotlight-tom-bryan/