How To Make Mouth-Watering Food Videos

Since 2015, short cooking and baking videos have become a popular mainstay on social media platforms. Companies like the Food Network, Bon Appetit, and even the New York Times have all formed a dedicated production team to create the usually 1-minute videos. The company that popularized the form, Tasty, has nearly 100,000,000 followers on Facebook, and generates tens of thousands of pounds per video. The videos are short and simple, but impeccably shot and produced in a way that easily entrances its viewers. If you are good cook or baker who also happens to be a filmmaker, these types of food videos can be both creatively satisfying to create and potentially lucrative. That’s why we at BorrowFox have outlined some steps on how to make mouth-watering food videos.

Rent Equipment From BorrowFox

Before learning the technical tips to master food filming, it is important to make sure you have the right equipment for the job. It is, of course, possible to shoot a fairly pleasing cooking video on a smartphone. However, if you want to match the quality of the professional videos that have taken the internet by storm, you are going to want some professional grade equipment. Luckily, you can find everything you might need for inexpensive prices from BorrowFox.

Camera

FObviously, the first piece of equipment to consider when gathering your kit is the camera.or a Tasty style video, it is unnecessary to use a cinema grade camera. While an ARRI or a RED will definitely provide high quality footage, a DSLR with video capability will pack more than enough punch to produce quality content. Pretty much any of the cameras currently offered for hire on BorrowFox will be able to do the job.

Lens

While having a high quality camera is important for this type of shoot, the type of lens you pick is arguably just as, if not more important than the camera. For the basic overhead shots, I recommend a standard 50mm lens. Because all of the lens offerings on BorrowFox are necessarily high quality, you can’t go too wrong. In addition to a 50mm lens, I recommend a macro lens so you can cut to a shot at some point in the video that will highlight the fine, delicious details of your food.

Tripod and Lights

Stability and good lighting can make mediocre cooking look great. You will want to get a tripod that you can easily angle so that it points down towards the meal being prepared. In terms of lighting, a fill light is probably your best bet, although you can feel free to try out other lights that you think might make your food look more appealing.

Have Fun

With all of the right equipment in place, and with a little bit of patience, filming yourself, or someone else, cook a delicious meal is actually pretty self explanatory. Tasty videos, or any of the videos in the same style, are great places to draw inspiration, but you can also add your own twist on the genre. If you have the right attitude and the right equipment, the latter of which is always available on BorrowFox for affordable prices, you will undoubtedly be able to produce some great content.

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The Top Four Gifts for Photography Lovers

Budding and professional photographers alike will appreciate the gifts in this guide. The key to the perfect gift for a photographer is to offer them the chance to develop their skills in new directions. Gifting your photographer friend the chance to experiment with a new piece of kit or a new photography based experience  could take their work in exciting and unexpected new directions. Consider also the gift of inspiration: a well-chosen photography book is an invaluable and thoughtful present for those in search of creative stimulation.

Great Photography Gifts

Shape of Light: 100 Years of Photography and Abstract Art

This beautiful photography book traces abstract art and photography’s parallel development.  It brings to life the innovations of key photographers from the Bauhaus school, as well as surrealist artists from the 1920s and 1930s, the “subjective photographers” of the 1940s and 1950s as well as contemporary artists. It acts as a masterclass in innovation: the artists each approach photography in a deeply creative way, using the medium to unlock new meaning in their respective art movements. While this particular book would make for a great gift, photography books in general are a good bet for the photographers in your life.

Drones

Widely considered one of the most exciting innovations in photography, the opportunity to shoot with a drone is sure to delight photography fans. With this piece of kit the opportunities for stunning landscape photography or unusual portrait photography are unparalleled. While high quality drones are certainly not cheap, BorrowFox has affordable rental options for drones. So, if your friend or loved one has a shoot coming up, or just wants to play around with an exciting piece of technology for a day, or even a week, drone rental will be sure to delight.

Film Cameras

Film continues to delight photographers. Its ability to capture nuances in tone, light and shadow simply cannot be replicated when shooting with a digital camera. However, the cost of film often prohibits young photographers from embracing the experimental, trial and error process that is inherent when shooting analog. In this way, the gift of a film photography will be greatly appreciated by anyone with a visual eye. If you are not sure whether or not a film camera would excite the gift receiver in question, you can always rent one of the many film cameras from BorrowFox for him or her. If he or she likes it, then you can purchase one outright.

Studio Space

 

The opportunity to shoot in a studio is can open up a wealth of creative opportunities for a photographer that simply cannot be replicated outside of a professional photography studio. Access to a studio for even just a few hours can give photographers the chance to realize some beautiful images. Renting studio space for a friend as a gift is about as unique, and special a gift you can give a photographer. Not having to pay the usually high premiums for studio space can be an added gift to you.

Rent With BorrowFox

Whatever gift you decide to give your photography or filmmaker buff friend, you should definitely consider some of the great rental options from BorrowFox. To make the deal even sweeter, our referral program can give you up to £50 off your next rental – making your gift both special, and affordable

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BorrowFox Referral Program: Get £50 Free Credit

At BorrowFox it is our goal to make creativity an accessible commodity for the film and photography community of London. One of the biggest obstacles people in the creative space come up against is the sometimes overwhelming expense of high end equipment. The film and photography industry requires passion, imagination, and creativity. However, if you can’t afford the right tools, these qualities are rendered useless. Unfortunately, good ideas and talent can only get you so far. Luckily, with the BorrowFox platform, it is possible to rent kit from other members of the industry who have rental rates that won’t break the bank.

While all of the offerings on BorrowFox are competitively priced, we wanted to make it even easier to hire your dream equipment. With our referral program, you can receive up to £50.00 to spend on your next transaction. In order to earn £25.00, all you have to do is send a referral link to one of your friends. They will be given £25.00 and so will you. You will make an extra £25.00 once they rent their first piece of equipment. It’s as simple as that.

While £50.00 would be a drop in the bucket if you were planning to buy new equipment, the credit can go a long way on BorrowFox. For example, you could try out a drone for your next shoot, or simply fly it around for fun, for as low as £10 a day. In the mood for some photographic nostalgia? Use your credit to rent out the classic Canon AE-1 for £50 a week. Need a fantastic cinema camera for your next shoot? Shave £50 off the rental fee for an ARRI Alexa Mini.

If any of these, or the countless pieces of kit available on BorrowFox appeal to you, just remember to take a look at our referral program. You won’t regret it.

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4 Best Photography Exhibitions in London Right Now

London is a great place to live as a photographer. Not only are there amazing sights to capture, there is also a thriving scene that promotes beautiful art. If you are looking for inspiration from the work of well established figures in the photography world, or you simply want to admire some fantastic art, there are countless exhibitions across London where you can get your fix. Here is a list of 4 of the best photography exhibitions in London right now.

London Photography Exhibitions

London Nights – Museum of London

The Big Smoke is a fascinating, diverse, and beautiful city during the day time. At night, London is all of these things, but it also manages to transform considerably once the sun  goes down. The London Nights exhibit at the Museum of London features photographs by a slew of talented artists who managed to find beauty in the city after dark. The exhibition’s curator, Anna Sparham, writes: ‘The exhibition engages with the specific attraction photographers have to the darkened urban environment. Photography after all depends upon light. Its presence or absence is an enticing challenge to the photographic medium.’ The exhibition is a wonderful testament to the feel of London at night and is definitely worth the trip.

Alex Prager: Silver Lake Drive – The Photographer’s Gallery

Alex Prager is one of the most interesting photographers working in the contemporary art scene. The American born artist borrows beautifully from photography giants such as William Eggleston and Diane Arbus, all the while putting her own hyper-real spin on the images. The exhibition at The Photographer’s Gallery features film works and over 40 photographs. According to The Photographer’s Gallery: ‘Prager’s distinctive works cross the worlds of art, fashion, photography and film, exposing the human melodrama and dark unsettling undercurrents that are threaded through her subject matter.’

Liu Bolin: Vanishing Point – Bel Air Fine Art Contemporary

Liu Bolin’s disassociating, disorienting, but ultimately brilliant photography should be a priority to see for any photographer or lover of art. The Chinese artist’s photographs, which show subjects nearly invisible in front of the background, are a commentary on Chinese and urban society’s insidious ability to make individuality disappear. The exhibition will end on the 15^th of September, so make sure to get to the Bel Air Fine Art Contemporary Gallery soon.

The Great British Seaside – The National Maritime Museum

Every person from Britain, and most people who have visited Britain, have a relationship with the British coastal areas. Britain’s seaside is equal parts beautiful, run down, and tacky, which makes it a perfect place for photographers to capture diverse shots. The Great British Seaside exhibition at The National Maritime Museum does just that. It features over 100 photographs from four different photographers. ‘All four photographers share a love of the seaside which reveals itself in playful and often profound representations of the British by the sea while still bringing their own distinctive take on the seaside experience.’ This exhibit is perfect for summer time viewing, and will undoubtedly inspire you to head to the beach to take some pictures for yourself.

Rent From BorrowFox

These are some of the best photography exhibitions happening in London right now. However, the city, and its photography scene, is expansive. Definitely check these exhibits out, but also try to venture out on your own in order to find some inspiration from some great artists. And, as always, consider renting a camera from BorrowFox so that you can, when the mood strikes, take some great photos of your own.

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Studio Spotlight: Green Screen Cyclorama Video Production Studio

At BorrowFox, we specialise in making creativity accessible. While this is usually achieved through renting various film and camera related equipment, we also offer beautiful and affordable spaces where you can shoot to your heart’s content. One such space is the Green Screen Cyclorama Video Production Studio.

The Benefits of a Green Screen

Green screen studios can be an incredibly useful place to film a variety of projects. As BorrowFoxer Nik describes it, the space is ‘ideal for filming broadcast multi-camera interviews, TV commercials, music videos, theatre/ TV promos, web presentation, and live-streaming of news and entertainment.’ A green screen can save you a lot of time. Instead of having to location scout, you can simply digitally generate the setting of your choice. Additionally, this will can prevent unexpected hurdles, such as weather, from hindering your project. Similarly, finding the perfect lighting and trying to prevent outside noise won’t be an issue.

Another great part of green screen technology, is the ability to tweak content as much as you need. If you don’t get the right shots in a traditional studio, or outside, the only way to fix them is to completely reshoot. With a green screen, you can change the background to suit your needs. It makes it so that it is easy to revisit projects in the future, and perfect the content.

The Green Screen Cyclorama Video Production Studio:

A Great Option

The Green Screen Cyclorama Video Production Studio is not only a cutting-edge space that boasts a U-Shaped floor to ceiling Cyclorama that measures W: 23ft (7m) x L: 30ft (9m) x H: 10ft (3m) and is pre-lit with low-heat Photon Beard lighting. It is also a space that is comfortable and welcoming. A place where the whole crew will feel at home and be able to focus primarily on their work instead of unneeded distractions. ‘The huge 2000 sq.ft client holding area is complete with WiFi, Sky TV and provides a relaxed holding space for 30 plus people; including separate make-up and dressing room facilities. Refreshments and a catering service are also available on site.’

The Green Screen Cyclorama Video Production studio is, like all of the studio spaces available on BorrowFox, a low cost and well-maintained area to capture some great footage. For only £199 a day, it is sure to be a great, and inexpensive location for your next project.

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